Insights
Notes from the work
Essays drawn from specialist placements, salary data and conversations with founders building agencies in real time.
Hiring↗Agency growth↗AI and careers↗
What 200+ marketing placements taught me about hiring well
Why clarity before sourcing does more for hiring speed than a larger candidate pipeline.
What I learned from 150 agency-founder conversations
The operating problems that recur from a founder's first management hire to an eight-figure exit.
How AI is changing search marketing roles
Job descriptions have moved faster than job titles, salaries and hiring processes.